240 years ago, in 1774 Mr. Francesco Pineider opened his first shop in Florence, Italy, producing exclusive hand-engraved personalized paper, hand-worked by local artisans. Pineider soon became the stationer of choice for the European bourgeoisie who appreciated the uniqueness of its products and asked for made-to-order visiting cards and writing paper with elegant embossed characters, coats of arms and escutcheons engraved in gold, using a technique perfected by Renaissance goldsmiths.
In the
